People often say, “No news is good news.” I have said it myself many times. It’s a lie. This is a thing we tell ourselves when we aren’t sure where we stand or how a project is really going. This is the credo for the path of least resistance. This is the motto for the path of greatest avoidance.
I run an academic library at a mid-size community college. If you think libraries are drowsy, dull places where routine is revered and nothing ever changes, you are flat wrong. Everything is changing. My library is wrestling with eBooks, eJournals, iPads and other mobile technologies. We are building chat-based reference services and piloting embedded course librarians to more effectively teach our students good information habits. We are reshaping our print collections and working with other departments to develop online learning objects to be used in the classroom. One of my favorite projects at the moment is piloting the delivery of real-time telepresence research assistance at a satellite campus via the use of a Tandberg hi-definition video conferencing unit. My library is a busy, interesting, and challenging place.
I want these projects to succeed. I want them to solve somebody’s problem. I want them to address a need.
Anytime a team starts a new project, the effort receives the benefit of the team’s full attention. Everyone is paying attention and watching to get to the project off the ground. Quickly after launch, the immediacy wanes and the project becomes a normal part of life. Once the initial vigilance fades, we begin to shortcut our assumptions about how the project is going. We lose touch with reality.
In those first few months of life, we are continually searching for flaws in the project so we can fix them and improve. Eventually, the search for flaws becomes an assumption of strength. In the absence of negative feedback, we convince ourselves that things are going well. If things were going poorly, someone would tell us. Ergo, no news is good news.
The truth is opposite. No news is bad news.
If things are going well and people are being well-served by your product or service, they will tell you. If things are going poorly and people believe or expect something better from your product or service, they will tell you. In either case, clients, customers or patrons are engaged with your service and are willing to invest their feedback into making your product stronger. If no one tells you anything good or bad, then no one is really engaged by your product or service and you are operating in a void. You aren’t meeting a need and no one cares enough to tell you.
Complaints are a sign of health. When people complain and point out flaws, it is a sign that they have a greater expectation of your product or service. Since nothing is ever perfect, some manageable volume of actionable complaints is a sign that people value what you are offering. Act on all reasonable complaints and you can only grow stronger.
When people praise your product and point out strengths, celebrate and work to preserve and increase the specific value they have recognized.
Listen. Be patient. Don’t be defensive. Feedback, both positive and negative, is a sign of engagement. In either case, be grateful.
Silence is the enemy. Silence is deadly. Silence means nobody cares.
No news is always bad news.